性别平等 – 海报 比赛结束

查看 性别平等 – 海报 比赛的结果


挑战

比赛概述

男性可否成为工作环境中性别平等的强大拥护者?

通过一个强有力的海报,并针对男性管理者,生动地传达该信息“每个人都有其价值,每个人都能充分表现,并达到其顶峰”,这一信念既有益于女性,又有益于男性。

有视觉和文字的PDF(最多2页)• 第一页:视觉和标语• 第二页:解释

阅读完整的比赛简介

7 获奖者 5 最受社区青睐 114 贡献者 191 被接受的作品 36 国家 8 语言
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P&G P&g

We want to thank all the contestants who shared great ideas and images. We really appreciated the diversity of input from around the world. We have some super ideas to build upon which we hope will grab the attention of our organisation and take our gender equality work forwards. We had a fantastic time reviewing the entries from around the world which was exactly the stimulation we were looking for.

Thank you for taking the time to review our brief and apply your creative talents to our challenge.

评审团奖金获奖者

由P&G选择

Samira-Rafi
Samira-Rafi #1 奖
Samira-Rafi 2,425,760 创意积分
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摩洛哥

#1 奖 € 3,000 被授予给I see Equal !

We really liked the use of the male and female symbols in the glasses. The idea of seeing through gender glasses and taking people as equal. The tag "I see equal" can be used in many ways. We could really see how we can apply the idea in many ways across our organisation. Simple and captures the call to see capability and experience not gender.

P&G
andre_dft
andre_dft #2 奖
andre_dft 346,760 创意积分
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秘鲁

#2 奖 € 1,500 被授予给Intelligence has no gender

We loved the simplicity of this design, it would work anywhere and could be campaigned as a symbol of gender equality on T-shirts or on posters. We felt we could do a lot with this around the world.

P&G
juansebastianecheverri
juansebastianecheverri #3 奖
juansebastianecheverri 826,300 创意积分
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哥伦比亚

#3 奖 € 500 被授予给#I'mHerBiggestFan

We loved the idea of being a sports fan, actively supporting. this resonated with our call to action, not just silent support. This particularly clicked with our men who got the idea immediately. We thought we could play with this idea of being a fan in our campaign, using the foam hands, having caps, using images of our senior leaders as fans. We weren't quite sure of the visual itself but the concept we really liked.

P&G

额外的奖金类别

Fabiano32
Fabiano32 额外获奖者
Fabiano32 49,700 创意积分
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巴西

额外获奖者以及作品Igualdede de generos

We really liked this entry which immediately clicked with our young people. We see it as a diversity message rather than only gender and believe it can work well in our broader diversity and inclusion messaging.

P&G
evgeniylg123
evgeniylg123 额外获奖者
evgeniylg123 1,025,990 创意积分
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俄罗斯

额外获奖者以及作品The battery

The battery is a great image for how two groups who are different can work together. We could imagine having a battery with an unequal mix not working and then the 50:50 working which really sends the message

P&G
Samira-Rafi
Samira-Rafi 额外获奖者
Samira-Rafi 2,425,760 创意积分
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摩洛哥

额外获奖者以及作品Performing together

We loved this image with people who are diverse making up the visual. We really liked the tagline with the male and female symbol in the Together word. We felt that we could develop this idea further to use in a variety of places and stories with the people in different shapes and the word "Together" with other words. Clever use of our Diversity colours in the Tagline.

P&G
lagutinr
lagutinr 额外获奖者
lagutinr 118,010 创意积分
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俄罗斯

额外获奖者以及作品The 3D Glasses

We enjoyed the idea of having 3 dimensions when you worked together. It was a great way to think of taking it deeper.

P&G

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性别平等 – 海报 社区

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