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挑战

比赛概述

Take women on a sensorial journey with Downy Sensitive!

Through a powerful and impactful poster, convince modern women that Downy Sensitive is the best choice to “take care of” their skin/to be “safe for” their skin and have long-lasting freshness for their clothes.

Poster, Tagline and description (2 pages max).

3 获奖者 29 贡献者 53 被接受的作品 15 国家 7 语言
904a6730bc30013286640a1e243ccdfe

Downy P&g

Thanks for all contestants for bringing your creativity to the table and still interpreting your ideas in our brand way. This wasn´t an easy challenge and we´re very happy with the results!

评审团奖金获奖者

由Downy选择

markoo
markoo #1 奖
markoo 776,070 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
乌克兰

#1 奖 € 1,500 被授予给Downy Sensitive

I quite love the representation of perfume through the flower cortex. The entry is very creative without losing the "Downy way".

Downy
oceanomare
oceanomare #2 奖
oceanomare 839,640 创意积分
  • 平面设计
  • 动画
  • 创意写作
意大利

#2 奖 € 700 被授予给DayNight

The visual is amazing, the "day to night" was captured in a very subtle way with the water reflection. Also, the way freshness is presented by water in a creative, "perfume ad" way.

Downy
Samira-Rafi
Samira-Rafi #3 奖
Samira-Rafi 2,436,280 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
摩洛哥

#3 奖 € 500 被授予给From daylight until dark ...

This entry really captures the "Downy way": her enjoyment, the way the fabrics are presented. Also, there´s freshness even without needing to put flowers on it.

Downy

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29 个贡献者