Ben & Jerry's全新超级冰激淋 比赛结束

查看 Ben & Jerry's全新超级冰激淋 比赛的结果


挑战

比赛概述

为Ben & Jerry’s的下一冲击亮点,发挥你的创意

用你大胆的创意为Ben & Jerry’s设计全新亮点,让我们觉得有趣味,并赢得城市千禧代的喜爱,让冰激淋爱好者一旦听说它,就竞相购买。

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4 获奖者 92 贡献者 133 被接受的作品 32 国家 7 语言
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Ben & Jerry's Unilever

Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.

Now that the contest is over, may we suggest you go get some ice cream to celebrate?

评审团奖金获奖者

由Ben & Jerry's选择

eepigni
eepigni #1 奖
eepigni 43,650 创意积分
  • 平面设计
  • 视频
  • 动画
  • 创意写作
  • 标签与包装设计
西班牙

#1 奖 € 3,000 被授予给THE BLUE DOT SORBETS

This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!

Ben & Jerry's
paddyyfr
paddyyfr #2 奖
paddyyfr 39,740 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
巴西

#2 奖 € 1,500 被授予给Mixed Brew

We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!

Ben & Jerry's
vixslay
vixslay #3 奖
vixslay 19,350 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
英国

#3 奖 € 1,000 被授予给Tipple Trip Around the World

Nice job! We liked the story of travelling the world through cocktails and how that would provide a strong platform for premium ice cream.

Ben & Jerry's
AKdaBAOUS
AKdaBAOUS #4 奖
AKdaBAOUS 56,180 创意积分
  • 平面设计
  • 创意写作
  • 标签与包装设计
  • 剧本写作
英国

#4 奖 € 500 被授予给SCOOP - The Ice Cream Robot

This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.

Ben & Jerry's

Ben & Jerry's全新超级冰激淋 社区

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92 个贡献者