查看 Ben & Jerry's全新超级冰激淋 比赛的结果
为Ben & Jerry’s的下一冲击亮点，发挥你的创意
用你大胆的创意为Ben & Jerry’s设计全新亮点，让我们觉得有趣味，并赢得城市千禧代的喜爱，让冰激淋爱好者一旦听说它，就竞相购买。
Thank you everyone! You submitted some great ideas and really got us thinking outside our regular ideas. We really appreciate all the work you put into it! Our favorite entries were those that tied most closely back to the idea of being a full line that was well differentiated from our current line-up, but premium to it. So many wonderful ideas, it was difficult to choose our favorites.
Now that the contest is over, may we suggest you go get some ice cream to celebrate?
由Ben & Jerry's选择
eepigni #1 奖
#1 奖 € 3,000 被授予给THE BLUE DOT SORBETS
This was a great entry that really tied together lots of elements from the brief and created something very different for our consumers. It was well designed and incorporated our social mission, and it was clear why this could be a totally separate line from our current offerings. Nice job!
paddyyfr #2 奖
#2 奖 € 1,500 被授予给Mixed Brew
We liked how this was a complete line-up that felt very premium to our existing products, yet very in line with what the brand does. It was well designed and interesting, and felt entirely doable by the brand. The flavor combinations were well thought out and on-brand. Nice job!
vixslay #3 奖
AKdaBAOUS #4 奖
#4 奖 € 500 被授予给SCOOP - The Ice Cream Robot
This was a very out-of-the-box idea, but one that we liked. So much of value these days is about the experience that brands can bring to the consumers, so this was a good spin on how to do that in a unique way--for something that consumers take home! Nice job.