Tampax - Form Fit 比赛结束
eYeka 快速解决方案

Show us that Tampax provides the best protection for young women!

开始 2016年6月01日 结束 2016年6月14日 23:59 UTC 审议 结果 2016年7月
开始
2016年6月01日
结束
2016年6月14日 23:59 UTC
结果
2016年8月
简介

背景

Ashley has just turned 22. She is graduating from college soon and has already started working. In life, she wants it all, and she has the hope and determination to get it. Education, career, social life… She makes great efforts and believes in every step she takes. When it comes to feminine hygiene products, she uses tampons and thin light pads, depending on where she is in her cycle, and what activity she is doing. She admits that tampons don’t always live up to her expectations, and that pads are just so easy to use.

Tampax, a leading brand of tampons, launched Tampax Pearl to provide women with what they expect from a tampon: no leaks, and a more comfortable experience.

Can you help Tampax bring to life how its product provides the best protection and comfort in a way that appeals to young women?

创意挑战

Create a powerful and impactful poster that shows why Tampax Pearl gives young women the best and most comfortable leak-free periods.

Do you know that the vagina is not round or cylindrical? In fact, it is wide and rectangular. The Tampax Pearl line of tampons has been designed to fit this unique shape. FormFit™, a technology involving an absorbent core that gently expands widthwise, helps close the gaps that can cause leaks when using classic cylindrical tampons. Also, a LeakGuard™ braid helps stop leaks before they happen, giving women ultimate protection, even on the heaviest days. Its smooth removal layer gives women amazing comfort even on the lightest days.

We’d like to talk to young adult women (18-25 years' old) like Ashley who want the best from life and dive into it to make the most of it! Tampax helps give women power over their periods so that they can live without limits all month long. Your idea needs to convince them that Tampax Pearl is designed to fit their unique shape – so they will have a comfortable leak-free period.

Use creative metaphors, analogies, associations, etc. instead of technical explanations to come up with a strong visual! Your idea needs to be smart, intuitive and make them think: “Tampax Pearl fits my body perfectly for comfortable leak-free periods!”

Tampon ads are often on a beach or in swimming pools. Although that is ok, it implies that tampons are only used for those special occasions. Help communicate that Tampax Pearl is designed to be used all throughout a woman’s period.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

A good idea could be a visual of a woman playing baseball. She is wearing baseball gloves and they fit her perfectly. She is smiling with confidence and the tagline says: “The best protection you could get – Tampax Pearl”.  

A bad idea could be a visual of a girl lying in the middle of a flower. It doesn't fit with Tampax brand personality and it doesn’t show how Tampax empowers women with leak-free periods.

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 600
  • #3 奖金 € 400

格式

Poster with tagline on page 1 + description of the entry on page 2
(2 pages max)

评奖标准

We are looking for ideas that bring to life the benefits of Tampax Pearl in a smart and intuitive way. The winning entries need to be easily understood by young adult women and to emotionally engage them.

比赛指南

本次比赛指南

  • We only accept entries in English
  • You can download the Tampax logo and packshot in the toolkit
  • Tampax believes that women should live without limits, even during their periods. “Tampax’s protection allows you to dive right into life – so you need never miss out on an experience because of your period!”
  • Your entry should include a visual, a tagline and a short description of your idea
  • Please don’t use any inappropriate content/language
  • 授权和许可使用受保护的内容(包括音乐,照片...)必须包括至少:(一)纳入该衍生或基于这些元素的新作品受保护的内容的权利;(二)使用权出于商业目的和(三)在互联网上使用权。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。