Vicks – 抗感冒和流感速效药(Action Cold & Flu) 比赛结束

查看 Vicks – 抗感冒和流感速效药(Action Cold & Flu) 比赛的结果


挑战

比赛概述

向我们展示,Vicks抗感冒和流感速效药是治疗多种感冒病症的最佳方案!

在一个有标语的海报中,让澳大利亚妈妈们相信Vicks抗感冒和流感速效药正是她们所需要的全部,它能够缓解感冒以及疼痛的多种病症。

第1页:有标语的海报;第2页:回答三个问题(最多2页PDF)。

阅读完整的比赛简介

5 获奖者 46 贡献者 75 被接受的作品 24 国家 7 语言
B8b50cd0f7e30132dbb90639e5fd242d

Vicks P&g

It's been a real delight going through all the entries and getting an opportunity to peek into the consumers mind. All entries have been very valuable in giving us perspective on how to win in market and improve consumers understanding of the product and its benefits. We'd like to sincerely thank all participants for their time and effort.

评审团奖金获奖者

由Vicks选择

juansebastianecheverri
juansebastianecheverri #1 奖
juansebastianecheverri 826,300 创意积分
  • 平面设计
  • 视频
  • 插画
  • 动画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
哥伦比亚

#1 奖 € 3,000 被授予给Multitask Pill

I'm truly grateful and very proud of being part of eYeka's community. I can't describe the happiness and the excitement that I felt the moment I received the news. I really liked the brief and even at the opposite side of the globe, VICKS is a brand that I feel close and that has been a great support in moments that I needed relief. Thanks again and I can't wait for the next VICKS' brief.

We loved how the image brings to life the idea of 'one pill for all needs'

It gives the pill a character of elevated responsibility in bringing the consumer 'calm from chaos' during her cough and cold

Vicks
albinsalkic
albinsalkic #2 奖
albinsalkic 201,260 创意积分
  • 视频
  • 创意写作
克罗地亚

#2 奖 € 2,000 被授予给Pill Box

I guess all creatives have their favourite brands, those they admire and
dream to work for. For me, Vicks is one of such brands so it makes me
extremely happy for my work to be selected among winners. I will put this
work in my portfolio with great honour and pride. Big thanks to Vicks and
Eyeka for making this contest happen

This really blew our minds. Very vivid and descriptive image which is so intuitive, you won't have to think twice about the message. It brings to life the risks of over medicating, which is a land of communication that not many people have ventured into (so boldly) in the past

Vicks
kopiwriter
kopiwriter #3 奖
kopiwriter 521,940 创意积分
  • 创意写作
  • 剧本写作
澳大利亚

#3 奖 € 1,000 被授予给Multiples

This is my second win from the Vicks brand. Thank you so much and to eyeka for appreciating my ideas!

This truly brings to life the character of Vicks. Vicks stands as a caring and trusted brand which is suited for all members of the family. And this fits well into that picture by showing it's time to get one solution that 'fixes every part of of mum' so 'she can fix every part of the house/ family'

Vicks
Samira-Rafi
Samira-Rafi #4 奖
Samira-Rafi 2,425,760 创意积分
  • 平面设计
  • 视频
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
摩洛哥

#4 奖 € 1,000 被授予给All in one

I really enjoyed the brief, it pushed me to think outside the box.
Thank you for selecting me among the winners,
I feel proud & happy :) Thank you!

Loved the bold nature of the image. Screams out the gravity of the situation we all face today i.e. unknowingly, we end up consuming a lot more medication than we would've intended to. Also help highlight the fact that this is one solution to a variety of needs.

Vicks
aventicum
aventicum #5 奖
aventicum 696,210 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
  • 剧本写作
瑞士

#5 奖 € 500 被授予给VICKS - BOXER

Thank you very much for this award and for your confidence in my creativity

This is a strong and vocal image which positions the product as one which is very effective / efficacious. While it retains the essence of Vicks, which is to cure and care for the mum and family's needs, it also re-positions the brand and product as one which can really combat cough and cold symptoms effectively

Vicks

Vicks – 抗感冒和流感速效药(Action Cold & Flu) 社区

看看比赛中所有的创意贡献者

46 个贡献者