Anchor - Dairy Innovation 比赛结束

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挑战

比赛概述

Create the next dairy innovation that will surprise and delight families, for greater enjoyment every day.

Amidst the super food trend that is all about wholesome nourishment, make dairy once again relevant and exciting with a new innovation that delights people every day.

Presentation with visuals and answers to the five questions (maximum of 3 pages, PDF).

3 获奖者 7 最受社区青睐 42 贡献者 63 被接受的作品 23 国家 7 语言
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Anchor Fonterra

To all participants ,

We really want to thank you all for your great contribution. We received 86 ideas which show how dairy is part of our everyday. It is the first time that Anchor gave a challenge and it was a great experience !
Many ideas were on snacking , pleasure , packaging which show the fantastic creativity of your Eyeka community. Awesome!
You opened our eyes and we really enjoyed reading your stories and see your designs. Hard to choose the three winners. Greatwork !

评审团奖金获奖者

由Anchor选择

frackdesign
frackdesign #1 奖
frackdesign 162,180 创意积分
  • 平面设计
  • 插画
  • 创意写作
  • 标签与包装设计
  • 摄影
阿根廷

#1 奖 € 3,000 被授予给YogSphere

Can create a WOW effect! Well-done.
I liked the fun way to encourage people to consume more dairy, where we can formulate the filling with different dairy protein or ingredients for nutrition stories.

Opportunities to create different textures for the filling also, to retain consumers’ interests.

Anchor
xaviles
xaviles #2 奖
xaviles 121,620 创意积分
  • 插画
  • 创意写作
厄瓜多尔

#2 奖 € 1,500 被授予给Multigrain Milk Drink Compressed Into Tablets

I like the idea to disrupt powder.Potential in powder on-the-go with a more convenient and novel format and packaging.
I like as well the ability to be portion control and to develop new textures and experiences like chewable, easily dissolvable (not powdery), nutritionally appealing by combining with other goodness, different flavors to excite taste buds, etc.

Anchor
marloxx_9
marloxx_9 #3 奖
marloxx_9 393,120 创意积分
  • 平面设计
  • 插画
  • 标签与包装设计
  • 摄影
法国

#3 奖 € 500 被授予给Anchor MilkBar

Fits very well with Anchor to develop great tasting healthy dairy snacking in convenient formats.

The idea of new texture like "milk mousse " is appealing as consumers want to experiment ligth but indulgent textures

Anchor

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Anchor - Dairy Innovation 社区

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