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挑战

比赛概述

Change behaviors and make Lipton Tea afternoon breaks the new daily must-do

Change working adults’ perceptions of tea from traditional to modern and relevant with a great Lipton afternoon tea break idea.

1 page made of images image and text (PDF, please use the template)

3 获奖者 44 贡献者 71 被接受的作品 24 国家 9 语言
F3da35cdcbc846eea24ad673886d2982

Lipton Unilever

Thanks to all participants for your amazing entries.

Great to see the Lipton spirit spreading all around and capturing your creativity to help us one more time!

be more tea :)

评审团奖金获奖者

由Lipton选择

oceanomare
oceanomare #1 奖
oceanomare 838,150 创意积分
  • 平面设计
  • 动画
  • 创意写作
意大利

#1 奖 € 1,500 被授予给Splash

We love the association of our brand and product with this great image. It contextualizes the office while connecting to the outside in a great way: sunny day, refreshing and recharging sensations, also highlighting the tea.
Explanations at the bottom reconfirm what we've seen with the image. Positive, Uplifting. That's the Lipton spirit!
Congratulations!!!

Lipton
tachiramazato
tachiramazato #2 奖
tachiramazato 71,210 创意积分
  • 平面设计
  • 创意写作
巴拿马

#2 奖 € 600 被授予给Energy

It is a wonderful feeling to be rewarded for having fun, and especially, when participants are from all over the world. It is already the third prize I have received, and it encourages me to continue participating.

With my idea, I have tried to transmit what I do every day. When I drink tea at work, I feel like it recovers me and gives me new energy to continue.

We really enjoyed this idea of Afternoon Battery. Image is self-explanatory and a reality for our target, always in need of a recharge - for them and their apps. Great creativity :)

 
Lipton
brucedsilverman
brucedsilverman #3 奖
brucedsilverman 210,040 创意积分
  • 平面设计
  • 视频
  • 创意写作
  • 标签与包装设计
  • 剧本写作
美国

#3 奖 € 400 被授予给It's In The Bag

I actually switch over from coffee in the morning to Lipton's Tea in the afternoon and have been doing so for many, many years. So, this challenge was right up my alley. Thanks again for the opportunity!

What we like most about the idea is the articulation "it's in the bag". You have captured the spirit and understood the key benefits that Lipton can offer for those that choose us for the afternoon break. Well done and thanks for your paricipation!

 
Lipton

Lipton - Afternoon tea break 社区

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44 个贡献者