Home Cooking - Naming 比赛结束

What would an online platform that seamlessly connects home cooks and eaters look like?

开始 2016年6月13日 结束 2016年6月19日 23:59 UTC 审议 结果 2016年8月
开始
2016年6月13日
结束
2016年6月19日 23:59 UTC
结果
2016年7月
简介

背景

Calling all foodies! Are you a passionate home cook with a secret desire to run a restaurant? Or perhaps you’re an adventurous eater who wants to experience a variety of home-cooked meals, or you simply don’t have enough time to cook for yourself?

A hungry technology start-up is launching an online marketplace (starting with a website, followed by a mobile app) to connect these two types of people.

  • Independent home cooks will upload an image and description of what they are cooking, when and where it will be available and how much each portion will cost
  • Eaters will browse for meals in their local area and click to order their home-cooked meal. Diners will then provide the home cooks with a rating and review for their meal.

The transaction will be entirely through the online platform that will showcase meals in the area as well as profile local home cooks.

创意挑战

Show us your vision of this revolution in food; where passionate home cooks and hungry eaters are seamlessly connected online.

Put yourself in the shoes of this hungry and eager start-up. They want to attract users to their platform and grow their community. The landing page of their website and the name are two of the biggest things that users will experience of the platform. How would you entice passionate home cooks to offer their services and adventurous or time poor eaters to partake of this new food experience?

We are looking for:

  1. A visual representation of this platform and community – your visual does not need to be a fully designed webpage or structured app, but it should convey the essence of the emergent sharing community.
  2. A name for this platform and community – a name is mandatory for this submission and, if you would like, you may design a logo for this name. Submissions without a logo design will be accepted and not penalised as long as the name is included.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

This online platform is an intersection of food, technology, community, and the sharing economy. Think of great brands in each of these separate spaces. Are they:

  • Easy to remember?
  • Catchy?
  • Unique?
  • Descriptive of what their unique offering is?

奖金

评审团奖金

  • #1 奖金 € 1,500
  • #2 奖金 € 600
  • #3 奖金 € 400

格式

1 page comprising images and name of the platform (PDF, please use the template).

评奖标准

The best ideas are ones that achieve the perfect balance of uniqueness, memorability, and creativity; ideas that bring about instinctive understanding of what the platform is about and how it works.

比赛指南

本次比赛指南

  • Entries must be in English only.
  • Use this template for your submission. Your entry must include a visual of your idea and a name for the platform.
  • Please avoid the following names as they have been explored and are not suitable:
    • NomNom
    • Nosh
    • Homecooked
  • 每名参与者上传作品的上限:2
  • 入选作品将被用于在互联网上。授权和许可使用受保护的内容(包括音乐,照片..)必须与互联网广播兼容。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。