Invent a brand new must-have Kipling bag 比赛结束
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Invent a brand new must-have Kipling bag!

开始 2016年7月29日 结束 2016年8月07日 23:59 UTC 审议 结果 2016年9月
2016年8月07日 23:59 UTC


Imagine a woman in her early 30s; perhaps she isn’t yet a mother, or perhaps she’s a new mom in the early period of motherhood. She loves her family, her kids and her friends, and she juggles a busy work and social balance in her life. Her eyes are open to the quirky things in life and she quietly celebrates the personal style choices she makes every day; it’s the small things in life that make her smile. At the same time, functionality and practicality are important. Our goal is to give her a bag option – for work, personal time, family time, and travel – both for the weekdays and the weekends.

Founded in Europe and now with international presence, Kipling makes handbags, backpacks, accessories, and luggage that combines quality, function and style – for a multi-tasking woman’s practical side as well as her desire for witty style twist to make it special. Its lightweight trademark crinkled nylon and intuitive internal storage organization help lighten your day, functionally and emotionally. Kipling’s playful brand personality comes through in is use of expressive colors and patterns, coming to life in the monkey key-hanger that comes with each bag.

Today, Kipling is looking for new handbag, backpack, accessory, and luggage ideas for a busy woman with a varied lifestyle in Asia. How can your new bag design suit her practical needs and love for witty style?


Create a brand new must-have handbag, backpack, accessory or luggage that Kipling can bring to the Asian market for women who desire the perfect combination of practical functionality and style.

Kipling has identified five occasions that they would like you to focus your new product on. Please select one occasion per entry. If you have another great idea, please submit it as a different entry.

  • Work: She’s a busy woman who needs a stylish yet functional work bag to cheer her up for the week. Tip: think about her after work activities and the role her bag plays.
  • Everyday: Lighten the everyday load with practical, functional and easy to access bags and backpacks. Tip: what could an everyday multi-purpose bag look like? Could it transform? What else could it do?
  • School: For her kids who are going to school, what kind of bag would she choose for them? Tip: Put yourself in a mother’s shoes and design a bag that will bring a smile to her child’s face.
  • Leisure: During weeknights, the weekends or holidays, think about more informal or casual items to fit all occasions where she’s enjoying the company of family and friends. Tip: Does she need to bring more than her own items with her?
  • Travel: You’re free to design luggage and anything else that covers all her needs for travel.

In your new product design, think about different types of bags, fabrics, patterns, designs, internal organization, unique features, collaborations, etc. We want to see your creativity shine through.

We want unique ideas that Kipling currently doesn’t do and will help it stand out in the crowd for the Asian consumer! You can take a look at the current range of Kipling products here. And while we’ve used the word “bag” very often through this brief, please remember that it can be a handbag, backpack, accessory and luggage.

Please answer the following three questions in the template provided:

  1. Which occasion have you selected from the above? Tell us how she would use your new bag in the occasion you’ve chosen.
  2. What is your new handbag, backpack, accessory or luggage design? Please show us a visual of your design and a written description so we can understand your idea.
  3. How will this new handbag, backpack, accessory or luggage benefit the Asian woman who’s juggling a lot during the course of her day? Be specific and give us real examples that are more descriptive than “my item is a practical design for a busy woman.” We want details!



Here are some tips to think about when designing your brand new Kipling handbag, backpack, accessory or luggage:

  • It is important that the bag is practical and functional
  • Women use these items in a wide variety of occasions so try to be versatile in your design
  • She prefers casual, fun and carefree bags that are not complicated.
  • Organization is important so bags with zips and compartments are very popular
  • Bags need to be worry free so she can enjoy what she is doing and concentrate on the moment.



  • #1 奖金 € 1,500
  • #2 奖金 € 600
  • #3 奖金 € 400


Poster with a visualization of your idea and answers to the three questions, using the template provided.


Kipling will award the most interesting and unique handbag, backpack, accessory and luggage ideas that are different from their current products, that will bring a real benefit to the Asian woman, especially as she juggles the different aspects of her lifestyle. We want a practical, functional yet stylish new product design idea that’ll lighten up her day.



  • Entries must be in English only.
  • You can download template for your submission and Kipling logo from creative toolkit. Your entry must include a visual of your idea and descriptive text that answers the questions three above.
  • 入选作品将被用于在互联网上。授权和许可使用受保护的内容(包括音乐,照片..)必须与互联网广播兼容。你必须能够在任何时间提供这些授权和许可的书面证明。


  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。