结果 | BioMax, the challenger yogurt for great health – Write a story to convince people to switch to BioMax.

查看 BioMax, the challenger yogurt for great health 比赛的结果

挑战

比赛概述

Write a story to convince people to switch to BioMax.

Create a script for a TVC that will make people switch from the leader brand to BioMax, the same quality but more affordable yogurt that improves digestion.

Presentation with texts and at least 1 visual illustration (maximum 4 PDF page).

3 获奖者 6 最受社区青睐 29 贡献者 33 被接受的作品 8 国家 2 语言

BioMax Pepsico

We really thank all participants for many new bright ideas you shared with us during the contest. We strongly appreciate your involvement, creativity and inspiration in each idea we got.

We do value wide range of insights, creative findings and humor you provided and are greatful for each and every entry!

Thank you very much for your participation!

评审团奖金获奖者

由BioMax选择

njeroon #1 奖

njeroon 45,030 创意积分

视频
创意写作
剧本写作

俄罗斯

#1的€ 3,000奖

We found the insight on the smile in the idea really great. It helps to deliver main message to consumer in a simple, bright and humorous way.

BioMax

m_borovaya #2 奖

m_borovaya 1,553,930 创意积分

平面设计
视频
插画
动画
创意写作
标签与包装设计
摄影
剧本写作

俄罗斯

#2的€ 1,500奖

This idea is genious in simplisity and clarity to deliber consumers main message on smart pricing. As well as it has good fit to the brand and its pprevious advertising campaign.

BioMax

Miroslava #3 奖

Miroslava 75,470 创意积分

视频
插画
创意写作
摄影
剧本写作

乌克兰

#3的€ 500奖

We really liked the idea of using marketing experts to explain consumers main message about smart pricing. This adds credibility and trust to brand story.

BioMax