Samsung: Introducing Quantum Dot 比赛结束
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Convince people to choose a Samsung Quantum Dot TV in a creative and funky new way!

开始 2016年8月01日 结束 2016年8月07日 23:59 UTC 审议 结果 2016年9月
2016年8月07日 23:59 UTC


A TV is one of the biggest investments you make in your home, and with its commanding presence, perhaps in the living area, it’s definitely a key item that you spend days or even weeks deliberating on, in order to choose the best one for you. It’s also a really exciting purchase for most families! You scour the internet but the amount of technical facts, jargon, acronyms, and number simply overwhelm, resulting in your putting your decision off. Wouldn’t it be great if someone could explain TV tech in an easy-to-understand way?

Samsung today wants to do just that with their SUHD TV with Quantum Dot Display. Simply put, it is “the best TV with the best color expression and the highest brightness level”


In a creative and funky new way, help Samsung explain why people should buy their Quantum Dot TV!

Introducing the Samsung SUHD TV with Quantum Dot Display. You might be thinking, “what is Quantum Dot?” In a nutshell, it brings unmatched color and brightness for the best viewing experience, regardless of the light conditions in the room; you’ll finally be able to see the subtle hues in bright sunlight to the hidden details in the night. Click here to read more about Quantum Dot.

What we are looking for today is to bring to life the end emotional and viewing benefits of Quantum Dot in a creative and funky new way. Please include in your entry:

  1. A poster with a tagline
  2. A pitch story – Now that you have convinced people about Quantum Dot through your poster and tagline, imagine you are in a store and want to sell them Quantum Dot TVs. This is the most important moment for Samsung to stand out in the shopping process. What would you say? How would you answer their questions such as “What is Quantum Dot?” “Why is it relevant to me?” Why does it make my TV experience better? And “Why should I choose Samsung’s Quantum Dot over competitors?"

TV tech is often communicated in a way that is confusing – with tech jargon, buzzwords, facts and specs. In this contest, we challenge you to do so without using TV tech jargon or showing industry-standard images.

Remember people love watching TV. So the benefit of Quantum Dot needs to link to that experience (as a reminder it gives you “unmatched color and brightness regardless of the light conditions in the room you’re in”). This will be what your submission will be judged on. This doesn’t mean we need you to take this literally and only show people watching TV!

This new TV also brings seamless connectivity to other Samsung products, such as your smartphone or tablet, and has an easy-to-use Smart TV Interface that enables faster navigation and intuitive usability. You can include these benefits in your submission if you want, but the absolute priority is to bring to life the benefits of Quantum Dot.



Could there be any interesting analogies that you can use, since we don’t want to see a standard image of a TV in your idea?

What we don’t want to see:

A picture of a TV screen that has an image of the Amazonian Rainforest on it in all its colorful glory and intricate detail, with claims such as “64 times the color expression of conventional TV” and tech specs like “10-bit panels.” A pretty picture on a TV screen is a TV ad cliché, and we don’t want to see entries containing generic TV images and/or TV tech jargon.

Check what other brands have done for similar category products and don’t do the same! We’re looking for something truly disruptive here.



  • #1 奖金 € 3,000
  • #2 奖金 € 1,500
  • #3 奖金 € 500


A poster of your idea with a tagline, and your pitch story (maximum 2 pages, PDF).


Samsung will select the best ideas that communicate the unmatched color and brightness benefits of its Quantum Dot TV to people in a simple, creative, and funky new way that will help them understand what Quantum Dot is, why it’s relevant to them, and get them to choose this TV over competitors.

Remember the ideas behind the in-store script are as important as the poster!

The key questions your submission needs to answer are:

“What is Quantum Dot?” “Why is it relevant to me?” Why does it make my TV experience better? And “Why should I choose Samsung’s Quantum Dot over competitors?"



  • All entries must be submitted in English.
  • Please answer the mandatory questions above with a clear description and narrative so we understand what your idea is about.
  • We want to simplify how confusing TV tech is communicated so do not use TV tech jargon. Entries containing TV tech jargon will not be accepted.
  • You are allowed to feature a TV in your entry, however, Samsung is not looking for yet another image of a standard television! If you wish to show a TV, you should be able to do something funky with it.
  • You can use analogies and metaphors in your entry.
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