Samsung: Introducing Quantum Dot 比赛结束
eYeka 快速解决方案

Convince people to choose a Samsung Quantum Dot TV in a creative and funky new way!

开始 2016年8月01日 结束 2016年8月07日 23:59 UTC 审议 结果 2016年9月
开始
2016年8月01日
结束
2016年8月07日 23:59 UTC
结果
2016年9月
简介

背景

A TV is one of the biggest investments you make in your home, and with its commanding presence, perhaps in the living area, it’s definitely a key item that you spend days or even weeks deliberating on, in order to choose the best one for you. It’s also a really exciting purchase for most families! You scour the internet but the amount of technical facts, jargon, acronyms, and number simply overwhelm, resulting in your putting your decision off. Wouldn’t it be great if someone could explain TV tech in an easy-to-understand way?

Samsung today wants to do just that with their SUHD TV with Quantum Dot Display. Simply put, it is “the best TV with the best color expression and the highest brightness level”

创意挑战

In a creative and funky new way, help Samsung explain why people should buy their Quantum Dot TV!

Introducing the Samsung SUHD TV with Quantum Dot Display. You might be thinking, “what is Quantum Dot?” In a nutshell, it brings unmatched color and brightness for the best viewing experience, regardless of the light conditions in the room; you’ll finally be able to see the subtle hues in bright sunlight to the hidden details in the night. Click here to read more about Quantum Dot.

What we are looking for today is to bring to life the end emotional and viewing benefits of Quantum Dot in a creative and funky new way. Please include in your entry:

  1. A poster with a tagline
  2. A pitch story – Now that you have convinced people about Quantum Dot through your poster and tagline, imagine you are in a store and want to sell them Quantum Dot TVs. This is the most important moment for Samsung to stand out in the shopping process. What would you say? How would you answer their questions such as “What is Quantum Dot?” “Why is it relevant to me?” Why does it make my TV experience better? And “Why should I choose Samsung’s Quantum Dot over competitors?"

TV tech is often communicated in a way that is confusing – with tech jargon, buzzwords, facts and specs. In this contest, we challenge you to do so without using TV tech jargon or showing industry-standard images.

Remember people love watching TV. So the benefit of Quantum Dot needs to link to that experience (as a reminder it gives you “unmatched color and brightness regardless of the light conditions in the room you’re in”). This will be what your submission will be judged on. This doesn’t mean we need you to take this literally and only show people watching TV!

This new TV also brings seamless connectivity to other Samsung products, such as your smartphone or tablet, and has an easy-to-use Smart TV Interface that enables faster navigation and intuitive usability. You can include these benefits in your submission if you want, but the absolute priority is to bring to life the benefits of Quantum Dot.

提示

我们提供的举例只用于讲述其中的思路,让你更好了解我们的期待值。请不要在你的作品中照搬,否则作品将被拒绝。

Could there be any interesting analogies that you can use, since we don’t want to see a standard image of a TV in your idea?

What we don’t want to see:

A picture of a TV screen that has an image of the Amazonian Rainforest on it in all its colorful glory and intricate detail, with claims such as “64 times the color expression of conventional TV” and tech specs like “10-bit panels.” A pretty picture on a TV screen is a TV ad cliché, and we don’t want to see entries containing generic TV images and/or TV tech jargon.

Check what other brands have done for similar category products and don’t do the same! We’re looking for something truly disruptive here.

奖金

评审团奖金

  • #1 奖金 € 3,000
  • #2 奖金 € 1,500
  • #3 奖金 € 500

格式

A poster of your idea with a tagline, and your pitch story (maximum 2 pages, PDF).

评奖标准

Samsung will select the best ideas that communicate the unmatched color and brightness benefits of its Quantum Dot TV to people in a simple, creative, and funky new way that will help them understand what Quantum Dot is, why it’s relevant to them, and get them to choose this TV over competitors.

Remember the ideas behind the in-store script are as important as the poster!

The key questions your submission needs to answer are:

“What is Quantum Dot?” “Why is it relevant to me?” Why does it make my TV experience better? And “Why should I choose Samsung’s Quantum Dot over competitors?"

比赛指南

本次比赛指南

  • All entries must be submitted in English.
  • Please answer the mandatory questions above with a clear description and narrative so we understand what your idea is about.
  • We want to simplify how confusing TV tech is communicated so do not use TV tech jargon. Entries containing TV tech jargon will not be accepted.
  • You are allowed to feature a TV in your entry, however, Samsung is not looking for yet another image of a standard television! If you wish to show a TV, you should be able to do something funky with it.
  • You can use analogies and metaphors in your entry.
  • 授权和许可使用受保护的内容(包括音乐,照片...)必须包括至少:(一)纳入该衍生或基于这些元素的新作品受保护的内容的权利;(二)使用权出于商业目的和(三)在互联网上使用权。你必须能够在任何时间提供这些授权和许可的书面证明。

eYeka爱可网标准比赛指南

  • 不要在作品中展现任何个人细节(姓名、联系电话、邮件地址等等)
  • 请保留一份高质量或高清版本的参赛作品,以供在获奖后使用。
  • 你提交的作品必须是你自己的创作,才具有参赛资格。
  • 你必须已经获得向该媒体投稿的作者和活动者的书面许可。
  • 如果你已经使用了任何不属于你自己的作品(音乐、照片、设计等),请在你的媒体描述中说明你所使用的音乐和/或图像是否是你自己的创作,并提供授予你使用它(们)的权利的许可的链接。
  • eYeka爱可网将可能要求你提供书面证明或书面文件的复件,以确保eYeka爱可网和品牌客户能根据比赛规则获得使用这些作品的授权。
  • 不符合上述规定的作品将不具备参赛资格。