eÿeka's Creative Techniques

Use your creativity to the fullest!

At eÿeka we believe that everyone is creative as soon as one opens his mind and lets ideas flow freely. To help creators from everywhere tackle brand issues, we are providing you with Creative Techniques. Browse them, play with them and add them to your daily creative process to generate your best ideas!

The techniques are inspired from Cracking Creativity: The Secrets of Creative Genius by Michael Michalko.

Share with us your own Creative Techniques! Contact us

Generating ideas

Generating ideas

A must read to think creatively.

Technique N°1

不到 1 分钟 read
Re-Phrasing the issue

Re-Phrasing the issue

How adding 3 words will help you focus on the key challenge.

Technique N°2

不到 1 分钟 read
Shake the words

Shake the words

How switching words will help you open your mind.

Technique N°3

2 分钟 read
Being schizophrenic

Being schizophrenic

How changing your point of view will open a new world of ideas!

Technique N°4

1 分钟 read
Define your problem’s limits

Define your problem’s limits

How defining the problem boundaries will help you handle the challenge!

Technique N°5

1 分钟 read
Question your challenge

Question your challenge

How easy it is to cover your problem with questions!

Technique N°6

1 分钟 read
We must persevere and ask ourselves the right questions. Rather than asking "Why did I not win?” I asked myself the question "Why did they win?" Try to understand what the jury liked in the winning entries: Is this the idea? The quality? And try to go in that direction.
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Niwina - Videomaker 自2012年以来成为会员
Play like a child

Play like a child

How your inner child has a role to play to solve challenges!

Technique N°7

1 分钟 read
Become the challenge

Become the challenge

Identification can be a strong technique!

Technique N°8

1 分钟 read
SCAMPER

SCAMPER

A 7-letter acronym as the basis of elaborating on ideas!

Technique N°9

2 分钟 read
Parameters variations

Parameters variations

Mixing keywords can help you find the Eureka!

Technique N°10

2 分钟 read
Being idle can make you rusty. And don’t be afraid to go beyond what you’re already comfortable with. A friend told me after I left my last job, “Life begins when you step out of your comfort zone”.
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Bubays - Package creator 自2009年以来成为会员
The Dreamer, the Realist and the Critic

The Dreamer, the Realist and the Critic

A little of role-playing will turn your head upside down!

Technique N°11

1 分钟 read
Reverse everything

Reverse everything

Sometimes the opposite brings the light up!

Technique N°12

2 分钟 read
Paradox it

Paradox it

Linking resources and problems creates great ideas!

Technique N°13

1 分钟 read