P&G — Touching lives, improving life
案例分析：Tapping Into Consumers' Ideas to Accelerate Innovation In Oral Care找到更多关于Oral-B的成功故事
案例分析：Co-creating a fresher way to talk about fragrance, while keeping the essence找到更多关于Head & Shoulders的成功故事
案例分析：Bringing SK-II’s Brand Destiny to Life by Involving Millennials找到更多关于SK-II的成功故事
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company. As the world's largest multinational consumer goods company, Procter & Gamble Co. is the 4th largest corporation in the world by market capitalization and is Fortune's 6th Most Admired Company. Its products include pet foods, cleaning agents, and personal care products. Twenty-six of P&G's brands have more than a billion dollars in net annual sales. P&G serves nearly 5 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®.