Mondelez — Creating Delicious Moments of Joy
案例分析：Positioning Mini Oreo on The Market找到更多关于Mini-Oreo的成功故事
案例分析：Winning The Hearts Of Millennials Back Through Engaging Video Content找到更多关于Easy Mac的成功故事
Mondelēz International, is an American multinational confectionery, food and beverage conglomerate which comprises the global snack and food brands of the former Kraft Foods Inc. The Mondelēz name, adopted in 2012, came from the input of Kraft Foods employees at the time, a combination of the words for "world" and "delicious" in Romance languages.
Mondelēz International manages snack brands around the globe, including cookies and crackers (Oreo, Chips Ahoy!, TUC, Belvita, Triscuit, Club Social, Barni, Peek Freans), chocolate (Milka, Côte d'Or, Toblerone, Cadbury Dairy Milk, Lacta), and gum and candy (Trident, Dentyne, Chiclets, Halls, Stride, Cadbury Dairy Milk Eclairs). Mondelez's strategy is consistently delivering top-tier growth by:
- Unleashing the Power of Our People;
- Transforming Snacking;
- Revolutionising Selling;
- Driving efficiency to fuel growth;
- Protecting the Well-being of our Planet.